Redefined Hydrow’s creative and full-funnel strategy - doubling revenue while cutting blended CAC by over 30%.
Hydrow, the leader in connected rowing, came to us seeking performance creative that truly captured the brand’s story and a paid media system capable of scaling efficiently. Within months, we restructured their Meta and Google accounts for scale and profitability, rebuilt their creative engine, and optimized their cross-channel budgets. The result: 2x revenue growth and a 30% reduction in blended CAC, all while improving organic visibility and tightening operational efficiency across every marketing lever.
We completely rebuilt Meta campaigns to focus on creative testing, audience expansion, and budget efficiency. By simplifying account structure and introducing a data-driven creative testing framework, we improved signal quality and unlocked scale with lower CPAs.
Hydrow’s long path to purchase required smarter keyword prioritization. We reallocated spend away from branded and low-impact queries into incremental search terms that drive true net-new demand. This shift eliminated waste, improved conversion efficiency, and created a scalable foundation for future growth.
We rebalanced total marketing budgets, redistributing dollars from inefficient channels into Meta and Google where we could directly prove incrementality and return.
We implemented on-site SEO improvements and content strategy updates that increased the share of new customers coming from organic search from 8% to 14%, strengthening Hydrow’s long-term acquisition efficiency.
We developed a refreshed suite of ad concepts and video campaigns focused on emotional storytelling and differentiated messaging — connecting Hydrow’s product experience with its deeper mission around community and motivation.
