Turned skepticism into belief with our “brain scan” campaign - driving 5x new customers and 30% lower CAC.
Aires Tech, a Canadian wellness tech brand focused on EMF protection, needed to reach skeptical audiences with a complex, science-backed product. We developed and executed a creative-led, full-funnel strategy that transformed awareness into measurable demand - driving 117% YoY revenue growth, 23% higher ROAS, and a 10% lower CAC while scaling YouTube from zero to a major performance channel.
We concepted and produced the “Brain Scan” series — a set of direct-response videos visually demonstrating the physiological difference before and after using Aires products. These authentic, story-driven assets focused on real user reactions, bridging the gap between science and emotion.
We diversified Aires’ paid mix beyond Meta and Google, introducing YouTube and Direct Mail as new performance channels. Through structured incrementality testing, we proved both channel's direct impacts on conversions, scaling it to over 20% of total spend while blending down CAC by 18%.
We scaled ad spend strategically from <$1M to over $12M annually while improving efficiency. Incrementality testing guided budget shifts across Meta, Google, and YouTube to maximize true net-new growth.
We implemented a disciplined measurement system to evaluate cross-channel impact and optimize in-flight creative decisions, ensuring every dollar spent contributed to incremental performance.
