Grew Promix revenue 15x through disciplined paid media, CRO, email/SMS, and creative testing.
When Promix partnered with our team in August 2021, the brand was generating roughly <$200k/mo in gross revenue and had yet to meaningfully invest in paid media. Over the next four years, we built a full-funnel growth system that more than 10x'd their revenue while scaling spend from $0 to over $600k/mo, all while remaining profitable.
We introduced a disciplined testing framework, building scalable creative systems and full-funnel campaigns across Meta and Google. Over time, we layered in higher-budget scaling strategies and cost-control mechanisms, enabling sustainable growth as spend increased dramatically.
We rebuilt Promix’s entire lifecycle system, creating new flows, segmentations, and message sequencing that moved from batch-and-blast to data-driven personalization.
We overhauled site and offer strategy, introducing optimized upsells, bundling tests, and subscription incentives. These changes drove the subscription opt-in rate from sub 10% to over 30%, dramatically improving repeat purchase value and overall retention and profitability.
We produced high-performing ad creative designed to communicate Promix’s ingredient quality, transparency, and athletic credibility, testing static, UGC, and video formats to align creative style with audience psychology and platform performance.
