Built a full-funnel Amazon strategy that doubled traffic, hit annual goals early, and boosted organic rank across hero products.
Therabody, the global leader in premium wellness technology, faced rising competition from low-cost alternatives and underperforming Amazon campaigns. The brand needed to defend market share, increase efficiency, and reignite growth on the world’s most competitive marketplace. In partnership with our team, Therabody deployed a coordinated full-funnel strategy that exceeded every target - achieving its annual revenue goal in just four months while doubling external traffic and improving organic rank.
We restructured Amazon campaigns to focus on incremental revenue, new-to-brand acquisition, and category domination. Bidding, targeting, and product segmentation were rebuilt from the ground up to maximize share-of-voice across hero SKUs.
We redirected Google “Amazon” intent traffic directly to Therabody’s Amazon storefront instead of the DTC site — drastically improving conversion rates and organic ranking.
We aligned top-funnel creative with mid- and bottom-funnel keyword strategies, tying paid efforts to total revenue lift and organic rank improvements across hero products.
We unified product messaging across DTC and Amazon, ensuring consistent storytelling and conversion-optimized creative at every stage of the funnel.
