Case 01 · Sports Nutrition
Promix
We built the paid acquisition engine from zero — and scaled it profitably for five straight years.
Day 1
Profitable from first dollar of spend
35%+
New customers subscribing, up from 7%
15%
Avg. marketing spend as % of revenue
The situation
A healthy organic business with no paid engine — and no repeatable way to acquire customers.
When we began in 2021, Promix had a strong product and a loyal base but was spending nothing on paid media. Growth depended entirely on organic demand, with no system to acquire customers predictably or scale spend without eroding the P&L. The question wasn't which channel to add — it was how to build an acquisition engine that could compound for years without buying unprofitable customers.
The approach
We ran paid media, creative, and lifecycle directly — and advised the decisions around them.
The channels we operated were wired into one plan, but the real leverage was strategic: we advised on the site — homepage and landing pages — on channel allocation, and on where to test the next channel. Execution and decision-making ran as one system, deployed against a single constraint: efficient, profitable growth.
01 / PAID MEDIA
Built from zero to six figures in monthly spend, profitable from day one.
02 / CREATIVE
A continuous testing loop producing the volume of creative the scale demanded.
03 / SITE & OFFER TESTING
Landing pages, site design, and offer structure tested continuously — moving new-customer subscription rate from 7% to over 35%.
04 / STRATEGIC ADVISING
Site, channel allocation, and new-channel testing — the decisions that steer spend.
The outcome
Five straight years of compounding growth — built on efficiency, not spend.
From 2021 to 2025 the business grew every year, from a standing start in paid media. Spend scaled from zero to six figures monthly and stayed profitable throughout, with marketing <25%. The share of new customers subscribing rose from 7% to over 35%, deepening the margin on every acquisition. The engine we built didn't buy growth; it compounded it.
If your growth needs an owner, not another vendor — let's talk.
No fluff. No delays. A senior operator on the first call.